For this question, I have my own opinion and want to know whether it's correct or not. We know that ESC use pwm to control speed. For long range fixed wing at cruise speed, ESC may work at a relatively low duty cycle, let's say 20%. The average current on the input wire is the same as the output wire, let's say 5A. Suppose both the input wire and output wire have a resistance of 50mΩ, We may think the voltage drop on them both should be 5A*50mΩ=0.25v. But the charge go through the input wire in 20% of the time, that's 25A, so I think the voltage drop is going to be 1.25v. As for the output wire, modulated current from ESC should be relatively smooth and there should be lower voltage drop.
I draw a picture to show this. Left is the current waveform of the input wire and right for the output. My opinion is, to increase total efficiency, it's better to use thicker wire on the input side of ESC, or put ESC closer to the battery. But I cannot afford a oscilloscope and cannot confirm this conclusion. This also lead me to think about what kv should I use. With same voltage and prop, lower kv leads to higher duty cycle, higher kv can make takeoff easier.